KATHARINA LOU
PACKAGING DESIGN
SOCIAL MEDIA DESIGN
POSTER ASSETS
For the brand’s Born to Be Vintage collection, I was breifed to create limited-edition packaging inspired by classic sewing patterns, drawing on their charm, tactility and nostalgic graphic language. Working closely with the brand’s founder, the design intentionally evokes a worn-in, well-loved object, layered with details such as stamps, stickers and handwritten notes. The result brings vintage ephemera into a modern context, reinforcing the collection’s narrative.
PACKAGING DESIGN
SOCIAL MEDIA DESIGN
POSTER ASSETS
For the brand’s Born to Be Vintage collection, I was breifed to create limited-edition packaging inspired by classic sewing patterns, drawing on their charm, tactility and nostalgic graphic language. Working closely with the brand’s founder, the design intentionally evokes a worn-in, well-loved object, layered with details such as stamps, stickers and handwritten notes. The result brings vintage ephemera into a modern context, reinforcing the collection’s narrative.
For the brand’s Melbourne pop-up, I designed a suite of social media and print assets to promote its launch and ongoing events across the city. This included a calendar layout to highlight scheduled activities, crafted to align with the brand’s identity. Clear and informative, yet playful.
