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BRAND IDENTITY
NORIKNIT is a hypothetical kelp made fabric brand in response to the genre of wearable technology. The visual language is heavily focused on imagery to portray the range of possibilities within the fabric, highlighting the texture, colour and interaction with the body.
The brand colours and layout is more simple to retain the focus on the fabric as the product. The logo is used to represent the anatomy of kelp and is distorted in shape to symbolise the manipulation of fabric.
The brand values are focused on sustainability as the lab made material is biodegradable, and this is carried throughout other forms of production such as the packaging. The brand additionally values the ability to create, to explore boundaries and possibilities within the fabric and its relationship with the body as a wearable entity.
NORIKNIT’s point of difference lies within the visual language of the brand as it does not confine to the standardised colour pallet or structure of a sustainable product. The aim of this is to normalises Eco conscious creations and purchasing and to reach a broader audience.
The brand colours and layout is more simple to retain the focus on the fabric as the product. The logo is used to represent the anatomy of kelp and is distorted in shape to symbolise the manipulation of fabric.
The brand values are focused on sustainability as the lab made material is biodegradable, and this is carried throughout other forms of production such as the packaging. The brand additionally values the ability to create, to explore boundaries and possibilities within the fabric and its relationship with the body as a wearable entity.
NORIKNIT’s point of difference lies within the visual language of the brand as it does not confine to the standardised colour pallet or structure of a sustainable product. The aim of this is to normalises Eco conscious creations and purchasing and to reach a broader audience.
PUBLICATION
ALL PAGES
PACKAGING
MOTION