(oop*s) out of print *sale
BRAND IDENTITY
SOCIAL MEDIA DESIGN
POSTER AND MAP DESIGN
I was briefed to develop the visual identity and design assets for *Out Of Print Sale (oop*s) — a collaborative fundraiser and book fair by the All-Conference network of artist-run initiatives (ARIs) across Naarm/Melbourne.
The project focused on selling older stock from participating ARIs while boosting visibility and collaboration. I created an accessible brand identity featuring a bold logo, block colours, and clean typography for use across digital platforms.
A key deliverable was a black-and-white, poster-sized Naarm ARI Map, designed as both a collectible takeaway and a tool to encourage exploration of independent art spaces.
The visual identity centred on a circular motif — referencing All-Conference’s branding, the roundness of the title letters, and map pinpoints. Each dot reflected the real location of participating ARIs, grounding the design in place and community.
